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Internet advertising revenue dropped 5% year over year in the first quarter to $5.5 billion from $5.8 billion, according to a report from the Interactive Advertising Bureau and consultants PricewaterhouseCoopers.
Reality bites Internet as 1Q ad sales fall 5 pct
Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium’s first downturn since 2002 when the Web was still recovering from the dot-com bust.
Forrester: Interactive marketers stick to tried and true
Cambridge, Mass.-With marketing budgets tight because of the recession, interactive marketers are relying on tried-and-true tactics and shying away from committing dollars to emerging channels such as mobile and online video, according to a new
Online ad revenue hits $5.5 billion in Q1
‘Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,’ said Randall Rothenberg, president and CEO of the IAB.
FTC Shuts Down Notorious Rogue Internet Service Provider, 3FN Service Specializes in Hosting Spam-Spewing Botn
(FEDERAL TRADE COMMISSION DOCUMENTS AND PUBLICATIONS/ContentWorks via COMTEX) — FTC Shuts Down Notorious Rogue Internet Service Provider, 3FN Service Specializes in Hosting Spam-Spewing Botnets, Phishing Web sites, Child Pornography, and Other